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How can your club attract new members, create loyalty among current members and help a worthy cause – all at the same time? Do well by doing good - implement a cause-related marketing campaign. Generate publicity and awareness in your community with minimal investment.

 

In this article, you'll learn about:

 

  • Intro to Cause-Related Marketing
  • Why Get Involved (The Numbers)
  • Does it Work?
  • Choosing the Right Charity
  • Relationship Management
  • Promotion (w/ Sample Press Release)
  • Measuring Results